Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

In a few days, Trust Agents by Chris Brogan will (finally) be out. This is a long-awaited and pushed back book on using social media to enhance the image of your company. Brogan is somewhat of an expert in this new field. I'm sure he is game for using Twitter, MySpace, Facebook, Reddit, etc. to create a buzz around a new product or company.

In fact, it comes out August 24th. Brogan has been trying to pump up some businesses to buy 200 plus copies of the book in exchange for an exclusive visit by him in person. I do not know if anyone has bit on that offer. Why is he doing this? I'm not sure. My best guess is to create a further buzz, or to ride it up the Amazon bestseller lists, or something of the sort. So far it appears to be working as Trust Agents is already a very popular book despite not having been released yet. (Disregard this if it is Aug 24 or beyond already.)

As we move into the 21st century, and even beyond the "old" Web 2.0 notion, it will become more and more important for businesses of all sizes to exercise as much control over their online reputations as possible. That is the whole point of Trust Agents, and it teaches how to do this effectively through the use of case studies among other teaching methods.

Order it here:

The full name of the book is "Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust".